To overcome the challenge that females could not relate to edited, repetitive images of models, Aerie created a campaign for models to appear more relatable and real

Keywords: higher education

Because girls are often unhappy with their appearances, the company adopted a ‘come as you are’ motive and encouraged girls to wear Aerie products regardless of their weight or body shape.

https://throughchristandcoffee.wordpress.com/2020/05/07/highlighting-the-aerie-real-campaign