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We also discovered that among all social platforms, YouTube was the strongest proof point. It’s rapidly climbing across competing answer engines, moving from roughly #247 to #34 in ChatGPT and from #61 to #13 in Copilot. It’s a huge signal for brands to keep track of, but it’s also not the only factor to consider. The ecosystem is still largely complex, so it’s crucial for brands to treat every platform intentionally, and to continue building their understanding to AI. It may be a process, but the brands truly winning in this next era are the ones that understand where influence lives and build accordingly.

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