Identify your ideal audience

Keywords: branding

It’s important, because your brand/business serves SOMEONE…a specific someone…VERY well. It solves a problem for a certain group of people better than others. It meets them where they are…perfectly. When you line out exactly WHO that is, you won’t have to work so hard to attract them, because they are ready to receive what you have to offer…in fact, they are waiting on you to offer it to them. They just don’t know about you yet. When they find you, and discover what you offer makes their life better, easier, more complete, then they will more likely approach YOU, and not the other way around. You will be their guide to a solution, and they will be the hero in their own story. This is the IDEAL situation, right?

https://kellybuckner.com/the-who

Amazon Finds: Spring Fashion Under $50

Amazon Fashion, amazon prime, amazon wardrobe, Budget shopping, dresses, dresses under $50, fashion, Lifestyle, skirts, spring, spring fashion, tops, Under $50

Life Domestikated

#ADULTING (1)

Spring is finally in the air and I LOVE it! The temperature is rising, the sun is out in full force and everything around me is blooming. Honestly, as beautiful as spring is, it’s my least favorite season of the year due to my horrible allergies, but I love to enjoy the beauty from my window until the wave of yellow pollen passes over our neighborhood. As long as I have enough Claritin and Zyrtec in my system, I can venture outside for a few hours to enjoy a family hike or a round of golf, but believe me when I say I can’t wait for May when blooming season is over!

My favorite thing about spring is being able to wear comfortable dresses, opened toe shoes and bright colors after months of being bundled up in dark, drab clothing. But like clockwork every year, I hate all of my…

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