Identify your ideal audience

Keywords: branding

It’s important, because your brand/business serves SOMEONE…a specific someone…VERY well. It solves a problem for a certain group of people better than others. It meets them where they are…perfectly. When you line out exactly WHO that is, you won’t have to work so hard to attract them, because they are ready to receive what you have to offer…in fact, they are waiting on you to offer it to them. They just don’t know about you yet. When they find you, and discover what you offer makes their life better, easier, more complete, then they will more likely approach YOU, and not the other way around. You will be their guide to a solution, and they will be the hero in their own story. This is the IDEAL situation, right?

https://kellybuckner.com/the-who

There will always be a place for beautiful images and creative photography and this is fine as long as there is a representation of a cross section of community

Keywords: {0}

For people who would like to try yoga for the first time or perhaps come back to yoga after children, the unrealistic images can intimating and off-putting. I have often had emails from prospective students telling me that they will be awful at yoga as they are so unfit or inflexible and my response has always been, “Great, you are totally in the right place!’. There are many, many poses I cannot do and I also struggle with flexibility, which brought me to yoga in the first place.

https://mamaloveyogalondon.com/2020/07/31/every-body-yoga-what-can-we-do

Why Spiritual Brands Are More Powerful

Keywords: ENTREPRENEURSHIP, PERSONAL BRANDING

Well, it’s been a hot minute since I’ve written a post. And judging by my title you may have guessed I’ve been on a bit of a spiritual journey myself. Which has led me to connect with some wonderful people who have built epic personal brands. So today I want to share my thoughts on why spiritual brands are more powerful.

https://jadescarfone.com/2020/07/why-spiritual-brands-are-more-powerful