Keywords: branding

It’s important, because your brand/business serves SOMEONE…a specific someone…VERY well. It solves a problem for a certain group of people better than others. It meets them where they are…perfectly. When you line out exactly WHO that is, you won’t have to work so hard to attract them, because they are ready to receive what you have to offer…in fact, they are waiting on you to offer it to them. They just don’t know about you yet. When they find you, and discover what you offer makes their life better, easier, more complete, then they will more likely approach YOU, and not the other way around. You will be their guide to a solution, and they will be the hero in their own story. This is the IDEAL situation, right?

https://kellybuckner.com/the-who